Nutrilite — Pure, Safe, Effective

I was commissioned by the team at Gorilla to create style frames and animations for a series of videos promoting Nutrilite health supplements.

The goal of the videos was to have them feel trustworthy and approachable, so we opted for a hand-drawn and traditionally animated feel. I have collated a selection of animations and sketches from this project below.

Creative direction: David Michael Phelps.

Below: Various sketches from throughout the process.
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